Obtaining the best or most accurate answers is what is to be achieved in market research surveys. The role of the researcher is to be as objective as possible in order to provide the ultimate decision makers- whether that is ourselves, our client or our client’s client- with the best, most accurate picture that we can paint. That is equally true both for researchers in agencies and for researchers working in client companies. Setting out to tell our clients or sponsors simply what they want to hear is rarely best in the long term, and is questionable ethically. Dissertation India offers insights into how to handle such research projects.
We must recognize that the data we collect through interviews are rarely completely accurate. We are using volunteer respondents who have agreed to give up their time, frequently for no reward. We frequently ask them to analyze and report their emotions and feelings about issues that they have never consciously considered, such as their feelings about different brands of paint. Even if they can recognize their feelings and emotions, can they articulate them?
As researchers, we have to recognize that we cannot expect to be given perfectly accurate information by our respondents. We must construct and use the questionnaire to help respondents give the researcher the best information that they can. And it is not just the respondent’s ability or willingness to provide accurate answers that we must consider. Subscribe to PhD Dissertation Consulting package from us and we will consult you at every step of your research.
Our own instruments are often blunt and barely capable of assessing what is true or accurate, particularly in relation to attitudes and opinions. This is demonstrated by the way in which different surveys can produce seemingly different assessments of attitude and opinion. This sometimes occurs because of differing objectives but can also be due to differences in the survey instrument itself. Send in your requirement today at info@dissertationindia.com or call at .
